Carmen Simon

Cognitive Neuroscientist & bestselling author

Are you funny but forgettable?

Given that humor helps with social success, it’s no wonder we want others to find us funny. And, for business purposes, it helps if we are memorable too.  Could we be funny and memorable at the same time? Is humor always memorable? Join this session to hear a cognitive neuroscientist’s view on how we can create content at the corner of humorous and memorable. You will learn some practical guidelines and reconsider pre-conceived notions about using humor in business.

Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion. Carmen speaks frequently to corporate and government audiences on neuroscience research findings related to creating memorable messages based on how the brain works. She holds two doctorates in instructional technology and cognitive psychology.

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